A designer passionate about story-telling and learning how things work while
improving them in the process.
UX/UI
2026
I recently completed a UX/UI course at EDIT, where I developed a mindfulness app that helps users replace scrolling with a meaningful hobby, as well as a rewards program for Street Smash Burgers.
A few websites I've designed and implemented over the years.
Click to see live version!
Canal180
2023-now
My
role at Canal180 is to optimise the channel’s story-telling potential in highly competitive
platforms such as Instagram, as well as fulfilling other graphic design needs.
By rethinking formats, overhauling Canal180’s graphic system
and analysing user metrics and behaviour, I helped the team come up with new ways to tell
stories outside of its usual long-format purpose.
This approach increased Canal180’s organic
Instagram reach by 98% in 2023 and 50% in 2024, increasing follower count from 19k to 30k and
reaching 1 million accounts in 2024.
180 Media Academy
2024
180 Media Academy is an event by Canal180. Over a week it
hosts talks, workshops and screenings with professionals from media, communication and
audiovisual industries.
The goal was to create an identity with a somewhat sober,
academic look, but also imbued with dynamism
Communication wise, it was all about making clear value
proposals for each of the talks, letting people know the main thing they would learn by
attending each talk.
Prost!
2022
Quick logo for a friend's bar in Guimarães.
Festival Pedra
Dura
2024
Branding and graphic materials for Pedra Dura, a contemporary
dance and performance festival in the Algarve.
For the 3rd edition, Pedra Dura’s concept had to do with
viscerality, the body, imbued with digital elements.
Over 3 months we developed the festival's
branding,website, social media and printed/physical materials.
Encontros
Imediatos Em Segundo Grau
2024
Catalogue for an art exhibit at Galerias Municipais de Lisboa,
curated by João Reis.
Intrabol
2020
Draft branding for a shoe component company located in Felgueiras, one of Portugal's main
footwear industry hotspots.
It Takes Several
Minutes For The Eyes To Adjust To The Dark
2019
In
2019, I was part of the comittee of 6 students in my BA in Communication Design that organized
and designed the year's graduate's exhibit.
In partnership with 5 colleagues, we developed the show's
identity, catalogue, website and exhibit.
Various
Posters
2022-2025
Posters for films and events.
There's more where that came from! Reach me at
serra.vitor.af@gmail.com if you'd like to see more.